Wisdom Panel Revenue and Competitors

Wisdom Health, the makers of WISDOM PANEL dog DNA tests, is the world leader in dog genetic testing with over 1.5 million dogs tested! Wisdom Health is part of Mars Petcare, the world's largest pet care provider. We have spent nearly two decades researching dog genetics starting with our instrumental role in the Canine Genomics project in 1999. The Wisdom Health database of breed signatures is the largest in the world with more than 350 breeds, types and varieties represented and we are expanding it every year. Mars Petcare is focused on one purpose: A BETTER WORLD FOR PETS. In April 2019, Mars Petcare launched its newest division: Kinship. As part of Kinship, Wisdom Health is working to achieve this purpose by engaging partners to enhance the well-being of pets everywhere. With growing data and analytics capabilities, a $100M venture fund, a pet care startup accelerator, industry-leading technology, and consumer businesses like Whistle and Wisdom Health, Kinship is bringing pets and their owners closer together like never before.