Willowton Group Revenue and Competitors

Willowton Group has grown to become South Africa’s largest sunflower seed crusher as well as one of the leading competitors in the South African FMCG market. Its’ wide range of products encompasses edible oils, margarines and spreads, beauty, toilet and laundry soaps, candles, chocolate, baking and industrial fats. Well-known brands include: Sunfoil, Sunshine D, D’lite, Crown, Nuvolite and Allsome rice. Key to the group’s success are the sound foundations of service excellence, continued investment in technology and human resources and the hands-on involvement of the directors in the day-to-day running of the business. High quality standards are maintained and under-pinned by an advanced central technical centre. At the same time the company is continuously striving towards enhancing quality and keeping abreast of technological developments globally. Willowton Group products can be found in leading chain stores, supermarkets, wholesalers, retailers, independents and food manufacturers nationwide, as well as in Sub-Saharan Africa. By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.