Wayfare Revenue and Competitors

Real Journeys group of companies now represented by 'Wayfare'​. The continued success of Real Journeys saw the need to create a separate corporate identity to distinguish between the ‘parent company' and ‘operating company'. Whilst each of its five companies retains its own unique brand identity and autonomy, Wayfare was formed to make it easier for businesses to do business across its portfolio of tourism companies; Real Journeys, Cardrona Alpine Resort, Go Orange, International Antarctic Centre and Canyon Food & Brew Co. Nothing will change for the retail customers of the five brands. Wayfare provides centralised business services to all the brands, including IT, sales & marketing, corporate communications and finance. Wayfare was chosen as the name because of its link back to Real Journeys (wayfare: to travel or act of journeying) and its strong link to New Zealand as a nation of wayfarers and travellers.