Vita-Mix Revenue and Competitors

When I was asked to become the President of Vitamix in 2009, the company was already recognized as the market leader in blending technology. I realized that I was not just accepting a new position, but agreeing to steward a legacy. It is incredibly humbling to know that the successes we experience today have been made possible by the foundational leadership, passion, and commitment of the generations before us. I wish I could give you a personal tour through the halls of our company, show you the family photos that hang here, and let you touch the logs of the home and office that my grandfather built by hand in the 1940s, while keeping his business afloat, supporting the war effort, and raising a family. Some of my fondest memories took place inside these walls, including family reunions and listening in fascination as my grandfather would talk to customers on the phone, helping them knead bread dough in their Vitamix machines,