Visit Tampa Bay Revenue and Competitors

Visit Tampa Bay encourages adventurous travelers to unlock our destination's trove of unique treasures. We are a private, 501 (c)(6) organization that works with more than 750+ partners to tell the world the story of our home - the hip, urban heart of the Gulf Coast of Florida. The tourism industry is a significant driver of Hillsborough County's economic development. The $3.6 billion in visitor spending supports a total of $5.6 billion in sales across the county, these sales create more than 48,000 jobs with associated incomes of over $2.1 billion. Aside from jobs and income, Hillsborough residents benefit from tourism due to the $347 million it generates in state and local taxes revenues. We are funded in part by Tourism Development Collections (aka the bed tax) gathered in Hillsborough County from overnight visitors. These funds provide resources to support the base marketing, advertising and promotions programs; office operations; partnership marketing; customer services; and administrative support functions that support all other departments.