Upland Brewing Company Revenue and Competitors

Upland Brewing Company was founded in 1997. In 1998, after a year of planning and preparation, the Tap Room opened its doors and Upland distributed the first kegs of Pale, Porter, Amber, and Upland's signature Wheat to our first Bloomington customers and other select venues throughout Indiana. Nine months later, with the bottling line up and running, and our first distribution partner on board, full distribution of both kegs and bottles commenced. Thanks to a dedicated and top-flight brewing crew who consistently brewed excellent beers, word-of-mouth "organic" advertising, and the early support of Big Red Liquors, sales of Upland products have expanded exponentially each year since. By 2004, Upland had partnered with three distributors who have extended our reach to all 92 counties in Indiana. Thanks to our loyal customers and the growing ranks of new patrons, and we are truly thankful, Upland today is proud to call itself Indiana's largest microbrewery. With the growth of the brewery, the Tap Room has also evolved, adding an outdoor dining-and-music biergarten. Housed in the old Graphic Impressions printing plant that owner Marc Sattinger converted and refurbished, the Tap Room provides an airy, open environment where great food, great beer, and great friends come together in the context of a working brewery.