University of Minnesota Tourism Center Revenue and Competitors

Addressing the issues and trends that impact Minnesota’s tourism businesses and communities drives our work. For more than 30 years, the Tourism Center has been a leader in Extension education and research. Our core programs focus on community tourism development, festival and event management, and customer service education. These programs have earned a national reputation. Minnesota’s $15 billion tourism industry relies on research and education from the University of Minnesota Tourism Center. Our work informs local decision-making, educates the workforce, and builds knowledge and skills essential to creating positive visitor experiences in communities across the state.