Unica Revenue and Competitors

As part of HCL Software, the Unica products are recognized as leading marketing software solutions. The company's advanced set of enterprise marketing management solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. HCL Unica solutions integrate and streamline all aspects of online and offline marketing. The unique interactive marketing approach Unica solutions provide incorporates customer, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 2,500 organizations worldwide depend on HCL Unica Marketing Softwares for their marketing management solutions. HCL Software is a division of HCL Technologies (HCL) that operates its primary software business. It develops, markets, sells and supports more than 20 product families in the areas of DevSecOps, Automation, Digital Solutions, Data Management, Marketing and Commerce, and Mainframes.