TrueNorth Companies Revenue and Competitors

Meet the principals at TrueNorth (from left to right): Pete Layden, Duane Smith, Larry Bergdale, Dave Verhille, Loren Coppock, and Steve Lounsberry. TrueNorth® TrueNorth was established in the year 2001 with the merger of Davis Jones Lamb Insurance, Insurance Service Corporation, and Verhille & Associates. This merger created the largest financial services firm of its kind based in Eastern Iowa. Our dedicated staff consists of 200 people and is organized so each person becomes a specialist in their respective division. We believe our clients should receive the best service possible in all areas of insurance and financial services. Our clients benefit from a coordinated approach utilizing experts with the same goal-to help our clients achieve what they would want if they knew the possibilities. TrueNorth has its headquarters in Cedar Rapids, Iowa, with other Iowa locations in Des Moines, Waterloo/Cedar Falls, and Davenport. We also have offices in Georgia, Illinois, Indiana, Kansas, Minnesota, Missouri, Nebraska, Tennessee, and Wisconsin.