Tru by Hilton Revenue and Competitors

Development, Entrepreneur Tru by Hilton is a revolutionary midscale hotel brand disrupting current industry trends with its emphasis on travelers of all ages and a simplified, yet spirited midscale hotel experience consistently delivered in a fresh and affordable way. Different from any other hotel product on the market today, Tru by Hilton was developed using a mix of market research, consumer testing and feedback, and learnings from current Hilton Worldwide hotel owners. With the potential to reach nearly 18 million new travelers, Tru by Hilton is a brand for guests who share a zest for life and a desire for human connection. Offering modern, efficient guest rooms, Tru by Hilton encourages social connectivity with reimagined public spaces, including an open lobby comprised of four zones where guests can work, play, lounge and eat. Every hotel detail has been thoughtfully designed thanks to the involvement and input from current and potential owners. From operational efficiency and simplicity to offering guests everything they need and nothing they don't, Tru by Hilton truly is engineered by you. Owners will realize strong returns, while guests will enjoy a hotel stay like never before. Complimentary amenities include a ?Build Your Own?? breakfast; optional mobile check-in and Digital Key; a multifunctional fitness center; and high-speed Wi-Fi. Single-serve wine and beer, fun snacks and light meal options will be available for purchase at a 24/7 retail market. The ?Build Your Own?? breakfast features a toppings bar with 30 sweet, savory and healthy items so guests can be their own tastemakers. Tru by Hilton is the 13th and newest addition to Hilton Worldwide's portfolio of market-leading brands. Learn how to become part of the Tru revolution today by visiting www.trubyhilton.com.