TruWest Credit Union Revenue and Competitors

TruWest Credit Union is a cooperative providing financial solutions so members can achieve their goals. We are committed to keeping up with changes in society and changes within our field of membership, and combining what people expect from a modern, state-of-the-art financial institution with the personal commitment and superior products of a credit union. We will treat all members with respect and dignity and we will offer honest, fair deals to all members at all times. We will continually, in all facets of operations, demonstrate the TruDifference-a distinct financial advantage-to every member of TruWest Credit Union. We will maintain our dedication to keeping a TruDifference with each of our products and services to ensure that all members will benefit and to encourage all potential members to become a member. The TruDifference will be demonstrated through great loan and deposit rates positioned among market leaders, flexible terms to provide lower monthly payments, higher limits to help members reach their goals, fair and reasonable fees administered with integrity as well as personal, prompt and precise service. TruWest Credit Union will strive to continue to be a leader for community service among all credit unions. Community involvement positions the Credit Union as a good corporate citizen, establishes goodwill and supports community reinvestment objectives. We will monitor and communicate our service to members in a meaningful way so that members, potential members, legislators, regulators, select employer groups and the community at large will understand and appreciate the unique role that member-owned financial cooperatives play in their lives. Throughout TruWest Credit Union's strategic plan, we will put forth every effort to enable our members to become financially self-sufficient and successful. We will place high importance on consumer education and the teaching of financial literacy. Our goal is to help our members improve their lives through more effective use of their financial resources. We will explore initiatives that are sound in nature and will afford us an opportunity to serve the underserved in our field of membership. TruWest Credit Union is a member-owned cooperative; therefore, Credit Union officials, volunteers and staff must exercise extreme care in their fiduciary responsibilities. To that end, we will continue to recruit, attract and develop the most highly qualified individuals for board, committee and staff members. This Statement of Commitment to Members is consistent with our Credit Union philosophy of "people helping people," and "not for profit, not for charity, but for service." We recognize we are owned by the members and without them, we do not exist. We are committed to providing leading edge financial products and services. After meeting normal expenses and the reserve requirements needed to ensure financial stability, TruWest Credit Union will return all net earnings to its members in one form or another. This statement represents good business practices that ensure the financial strength of our Credit Union on behalf of our members.