Tourists Revenue and Competitors

TOURISTS is a new hotel in North Adams, Mass., a resurgent city in the Northern Berkshires and a trailhead for New England's history, art, food, music and exploration. The 48-room property is an artful union of design and nature, home to woodland trails, riverbank vistas and sculptural installations. TOURISTS' name is drawn from the history of the Mohawk Trail, America's first scenic byway and the road on which the hotel now sits. When the route first opened in 1914, local restaurants, shops, attractions and inns along the road promoted themselves to travelers by hanging a sign bearing the single word “TOURISTS.”