Thoroughbred Ford Revenue and Competitors

Thoroughbred Ford opened for business in 1984 in downtown Kansas City. The name Thoroughbred in the dictionary is defined as an organization that is marked with grace and elegance; something that possesses sterling qualities. This was the image we wanted, thus we selected Thoroughbred as our dealership name. Our business grew over the years until the opportunity presented itself to relocate and build a new dealership in the northern suburbs of Kansas City only 5 minutes from the International Airport. Ford Motor Company awarded Thoroughbred Ford again with their President's Award for the full calendar year of 1998, 2000, 2001, 2002, 2003, 2006, 2007, 2009, 2010, 2011 and 2012 presented to less than 3% of all dealerships nationally. Ford says of the President's Award, "It is an award that exemplified achievement.... an honor bestowed on only a select group of individuals whose exceptional effort and superior performance distinguish them from all others".