Tales of the Cocktail Foundation Revenue and Competitors

Tales of the Cocktail Foundation is a non-profit organization that educates, advances and supports the global hospitality industry and creates lasting impact in our host communities. Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Advance and Support the hospitality industry through programs that benefit individuals and organizations in the community and to make lasting impact in communities that host our events. MISSION STATEMENT Tales of the Cocktail Foundation is an non-profit organization that educates, advances and supports the global hospitality industry and creates lasting impact in our host communities. CORE VALUES Tales of the Cocktail Foundation is the global leader in spirits education and a platform to tackle issues facing the industry. The pillars of the Foundation are to Educate, Support and Advance the hospitality industry through programs that benefit individuals and organizations in the community and to make lasting impact in communities that host our events. EDUCATE - We believe in the power of education to advance the hospitality industry. Programs connect the community to the knowledge of industry leaders and innovators via seminars about spirits history and new craft techniques, business training, an online knowledgebase, access to emerging and industry-leading products, and direct mentorship that can change career trajectory and lives. ADVANCE - We are a platform for thought leadership and development of standards around key issues facing our industry. Woven throughout our programs are professional networking and community building opportunities to better connect our diverse, global community. We accelerate the growth of the spirits industry through forward-thinking partnerships and mentorship programs, such as the Cocktail Apprentice Program, to develop the next generation of industry leaders. SUPPORT - We create lasting impact in the communities we serve through financial and promotional support programs geared to individuals, organizations, and communities that define the history and future of the industry and in those cities that host our events. We provide direct resources in areas such as education, healthcare, addiction, sustainability and advancement of diversity. Through our support programs, the Foundation will support those who are the catalyst at the forefront of defining industry standards and of the advancement of our craft. Tales of the Cocktail Founded in 2002, Tales of the Cocktail® has grown from an annual walking tour of historic New Orleans cocktail bars, into the world’s premier cocktail festival. Each year the international bar and spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking and special events. With hundreds of opportunities developed specifically for bartenders, distillers and other bar and spirits professionals, Tales of the Cocktail is the industry’s annual meeting place for the exchanging of new ideas, products and techniques. In addition, Tales of the Cocktail also produces Tales of the Cocktail® on Tour, manages the Tales 365 membership program, and publishes bartender-focused educational content year-round on TalesoftheCocktail.org.