Southpole Revenue and Competitors

Founded by two brothers, David Khym and Kenny Khym, Wicked Fashions, Inc. was established as a wholesale company dedicated to providing fashionable and affordable apparel to the mid-tier consumer in 1991. For about twenty five years, Wicked Fashions, Inc. has become one of the leading apparel companies in the fashion marketplace for Young Mens, Juniors, and Youth overseeing every aspect of their clothing brands from product design and manufacturing to distribution and marketing. In 2004, David Khym was selected as Ernst & Young’s Entrepreneur of the year. After longstanding success with their flagship streetwear brand, Southpole, Wicked Fashions, Inc. also has acquired licensing for footwear, loungewear, sleepwear and accessories. In 2008, two new Young Mens brands were added under Wicked Fashions, Inc. corporate umbrella-WHITETAG and A.Prodigee. Following years, Wicked Fashions, Inc introduced RS by Ryan Sheckeler focusing on skate market and WT02 brand focusing on modern young men. In 2010, Southpole ranks 5th largest men’s denim brand in the US according to NPD group. 4180 Relaxed fit denim is still one of Southpole’s most popular products and sold millions of pairs. From years ago, Southpole’s bubble jackets have been steady seller and the company’s enthusiasm for this jacket created Antarctic Expedition Outerwear Collection in 2016. Southpole’s biggest strengths are fashion, quality, and affordabilities; aiming to become a ‘solution provider’ delivering what consumers need when they need it.