Sidecar Revenue and Competitors



Total Funding



Estimated Revenue & Valuation

  • Sidecar's estimated annual revenue is currently $4.6M per year.(i)
  • Sidecar received $11.0M in venture funding in May 2017.
  • Sidecar's estimated revenue per employee is $106,400
  • Sidecar's total funding is $37.8M.
  • Sidecar's current valuation is $1B. (January 2021)

Employee Data

  • Sidecar has 43 Employees.(i)
  • Sidecar grew their employee count by -20% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
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Sidecar combines advanced machine learning technology with years of performance marketing expertise to help retailers unlock the full potential of today's fastest-growing online discovery and shopping channels. Sidecar's technology optimizes performance marketing campaigns on platforms like Google and Bing. Retailers that use Sidecar's machine learning bid management and content optimization technology - guided by our industry-leading analysts - outrank the competition, maximize revenue at a lower cost of sale, and increase new customer acquisition rates. Sidecar works with world-class online retailers, including Under Armour, Century 21, Boscov's, Lumens,, and Crate & Barrel.

keywords:SaaS,Advertising,Analytics,E-Commerce,Email,Marketing,Marketing Analytics


Total Funding


Number of Employees


Revenue (est)


Employee Growth %





Sidecar News

2022-04-17 - Firestone Walker Releases Gold Rider Inspired by Sidecar ...

PASO ROBLES, California –. “My love for the Sidecar cocktail goes right in line with my appreciation for Cognacs,” said Barrel Program...

2022-04-06 - Insurtech unicorn Sidecar Health launches new group ...

Insurtech startup Sidecar Health has unveiled its latest insurance product: a new group plan for fully insured employers. The plan, which will be offered in...

2022-04-06 - Sidecar Health Access Plan: A 2022 Review

Sidecar Health is an affordable way to lower your day-to-day medical expenses and is best suited to individuals with no pre-existing health...

2020-10-22 - Sidecar Wins 2020 Search Engine Land Award for Best Retail Search Marketing Initiative

PHILADELPHIA, Oct. 22, 2020 /PRNewswire/ -- After recently being named a finalist in the 2020 Search Engine Land Awards program, Sidecar was honored this week by winning the "Best Retail Search Marketing Initiative – SEM" award category. The Search Engine Land Awards program set out to celebra ...

2019-03-20 - 2019 Google Ads Performance Benchmarks for Retail Now Available

Traffic to Google Ads grew faster than conversions for e-commerce retailers in 2018, according to new research from Sidecar. The weakened conversion rates, coupled with rising CPCs, demand that retailers think in terms of the big picture as they navigate competition and add value to their market ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding

Sidecar Funding

DateAmountRoundLead InvestorsReference
2014-06-23$3.1MUndisclosedOsage Venture PartnersArticle
2015-11-24$8.0MBAscent Venture PartnersArticle
2017-05-12$11.0MCHarbert Growth PartnersArticle