Safira Revenue and Competitors

Safira is the largest and fastest-growing jewellery retailer in the Nordic regions and is currently expanding to major European markets. Our own production with its base in solid craftsmanship, together with unique purchasing channels allow us to be extremely quick with capturing the latest trends and create jewellery that our target group is inspired by. Our need-now jewellery always comes in gold and silver. Our core target group is between 18-25 years and to reach this group we primarily invest in influencer marketing trough, among other things, design collaboration with selected well-known profiles. Just like our target group, we need to be fast, global and trend-conscious. By being data-driven we can adapt our offer to appeal to our target group. At Safira, we are a mix of different kinds of brilliant skills that complement each other and as a team, we love to make things happen. It's fun, it's inspiring and we do it together. Our goal is to become the European market leader in need-now jewellery by 2025 and to be the most attractive partner for everyone to work with. Until then, a speedy, challenging and fun journey awaits.