SCRM - Lidl International Hub Revenue and Competitors

_ SCRM Social BigData SCRM was created in 2015 with a vision of the future that foresaw “business and technology forever remaining intertwined”, and a steadfast mission to guide traditional businesses towards digital evolution through their clients, data, commercial strategies and omnichannel communication. Specialising in digital strategy, automation and real-time offer and content customisation, SCRM owes its success and efficiency to the use of cloud computing and the development of data platforms which rely on artificial intelligence for automatic decision-making in large-scale consumer and retail markets. _ SCRM Lidl International Hub Three years later, Lidl has absorbed the company and turned it into their international hub of digitalisation and customer intelligence. Amongst our missions as Lidl's International Hub, we would highlight the following: The conceptualisation and development of Lidl Plus, a Lidl international relational programme, and its benefit plan, which will offer discounts, exclusive services, agreements with third-party entities and financial services as its fundamental features; The creation of a cloud-based international platform for big data; The development of an international marketing automation platform; The conceptualisation, development and management of business intelligence platforms; The creation of an omnichannel payment platform; The development of advanced analytics and machine learning platforms favouring customer recommendation, foresight and analysis systems; The creation and implementation of an omnichannel, single sign-on strategy to generate business opportunities amongst the group's diverse range of commercial platforms and services.