Rolex Revenue and Competitors

Internationally recognized as the premier luxury timepiece, Rolex, with its headquarters in Geneva, Switzerland, has an unrivalled reputation for quality and craftsmanship. After obtaining the first official chronometer certification for a wristwatch in 1910, Rolex went a step further and introduced, in 1926, the first truly water-proof, pressure-proof and dust-proof case, fittingly named the Rolex Oyster. Since 1927, Rolex has been associated with the quest for excellence inherent in sport, when it placed a Rolex Oyster on the wrist of a young swimmer, Mercedes Gleitze, as she swam across the English Channel. In 1933, Rolex began to sponsor Himalayan and polar expeditions, including the first successful ascent of Everest by Sir Edmund Hillary in 1953. Today Rolex supports top sporting and cultural events all over the world. It is present at more than 150 events in the realms of golf, yachting, tennis, equestrian events, motorsports, culture and the arts, as well as philanthropic awards programs. Because of the commitment and continuity of these relationships, Rolex is seen as not only a sponsor, but as a real partner. Please see the attached document for the extensive history of Rolex's involvement in the sport of golf around the world.