Rogers and Rogers Toyota Revenue and Competitors

For more than 90 years, auto dealerships owned by the Rogers' family has been the place to go for Imperial Valley families and businesses needing new vehicles. Today, Rogers & Rogers has expanded far beyond the founder's early dealership's footprint. Yet it still maintains its "can-do" spirit and outstanding record of service that converts passers-by and shoppers into believers and lifelong customers. Rogers & Rogers is now headquartered in a gleaming, modern facility at 2351 Hwy 86, north of Aten Road in Imperial. Current owner, Leslie "Les" Rogers, has been at the helm of the business started by his grandfather for nearly 50 years. The auto dealership got its start in 1925 when Leslie Rogers Sr., the family patriarch, began selling Dodge Plymouth in Brawley and later had dealerships in both Brawley and El Centro, CA.