Reeds Jewelers Revenue and Competitors

Reeds Jewelers, Inc. operates 92 specialty retail jewelry stores in enclosed regional malls located principally in the Southeast and Midwest sections of the United States. The Company has opened 39 new stores and closed 45 under-performing stores since 1998. Reeds operates stores under the names of Reeds Jewelers, Mills Jewelers and Reeds Jewelers Outlet. The Company operates one store with the Mills Jewelers name and two stores with the Reeds Jewelers Outlet name. The Company's stores range in size from approximately 500 to 2,100 square feet of selling space, and average approximately 1,150 square feet of selling space. The stores are designed to invite customers into a well-lit and attractive setting where typically more than 2,200 items are offered for sale. Reeds has an Internet site, www.reeds.com, which offers consumers the opportunity to buy diamond jewelry, gold jewelry, watches and giftware online. Customers can also apply online for credit