Rainbow Light Revenue and Competitors

Rainbow Light's formulas all begin with a base of nutritious, whole foods and are formulated to deliver research-proven ingredients in optimal potencies, forms and combinations for best absorption and effectiveness. We carefully combine pure food and botanical extracts with nutrients to support all systems of the body, at potencies appropriate for the specific health objective. We're proud to offer the best-selling natural prenatal, women's and men's supplements. Certified organic, non-GMO spirulina is a nutritional powerhouse and one of the most important foods in our formulas. This sustainably grown, pure alga is naturally rich in vegetarian protein, B vitamins, antioxidants and omegas. Spirulina is an important part of the food base in every one of our multivitamin products, along with a customized blend of citrus bioflavanoids, kale, beet, ginger and other targeted superfoods specific to each formula. Rainbow Light was founded in 1981 in Santa Cruz, CA by visionaries with a passion for providing healthy nutritional supplements grounded in the power of nature. Our mission is to be the performance leader in building a stronger state of health for our customers, global community and planet. From the beginning, we have partnered with Vitamin Angels to fight global malnutrition, providing over 60 million life-saving prenatal and children's multivitamins to women and children in underserved communities worldwide. Rainbow Light also has a long-standing commitment to environmental sustainability and is the first and only supplement brand to offer 100% post-consumer recycled, BPA-free EcoGuardâ„¢ bottles that are also 100% recyclable. The EcoGuard conversion has reduced our bottle carbon footprint by 92% and reduces the need for virgin plastic production from fossil fuels and keeps millions of bottles from landfills.