Principles Revenue and Competitors

Our mission is to enable individuals and organizations to radically improve their decision-making by sharing the unique tools and principles that our founder, Ray Dalio, used to build Bridgewater Associates out of his two-bedroom apartment into one of the most successful companies in the world. Everything we do is based on the core belief that the best decision-making system is an idea meritocracy—one that helps identify the best ideas by encouraging and surfacing independent thinking and thoughtful disagreement. Our principles, tools, and systems help individuals and organizations cultivate their own idea meritocratic decision-making. They do this by building a deep understanding of people's strengths and weaknesses to maximize individual and team potential, by enabling a culture of radical truth and radical transparency, and by providing expert algorithms to aid key decisions in work and life.