Planet Hollywood Revenue and Competitors

Planet Hollywood International, Inc. is a creator and worldwide developer of consumer brands that capitalize on the appeal of movies, sports and other entertainment-based themes. The Company has promoted its brands primarily through the operation of theme restaurants, most notably Planet Hollywood, that provide dining and entertainment. Through integrated retail stores, the Company offers a broad selection of merchandise displaying its logos. An important part of the Company's strategy has been to promote its brands through the active involvement of celebrities and celebrity stockholders. Units generally range in size from approximately 12,000 to 36,000 square feet. In October 2001, the Company and 18 of its operating subsidiaries filed voluntary bankruptcy petitions for Chapter 11 reorganization in the United States Bankruptcy Court for the Middle District of Florida. The Company and its subsidiaries will continue to operate their businesses as debtors-in-possession.