Phillip Island Nature Parks Revenue and Competitors

Only 90 minutes from Melbourne, Phillip Island Nature Parks attracts over 1.3 million visitors annually to its five ecotourism attractions including the Penguin Parade, the Antarctic Journey, EcoBoat Adventures, the Koala Reserve and Churchill Island. Phillip Island Nature Parks manages over 1805 hectares of Crown Land including a variety of coastal reserves, Ramsar listed wetlands, and woodlands as a self-funded, not-for-profit organisation. We acknowledge that the Crown Land we are privileged to manage forms part of the traditional lands of the Bunurong and that the Land, Waters and Sea are of spiritual, cultural and economic importance to Aboriginal and Torres Strait Islander Peoples. Since the Nature Parks was created in 1996, Phillip Island's wildlife and environment have flourished. The Summerland Peninsula is restored, securing habitat for little penguins and creating a majestic canvas for a truly world-class visitor experience. Our little penguin, seabird, seal and environmental research programs are cutting edge and provide models for conservation excellence across the globe. Our model of funding conservation through quality tourism and education experiences is precious, enabling us to invest in programs to ensure Phillip Island's landscape, habitats and wildlife are protected for future generations. We work in partnership with Government and Non-Government Organisations to assist in the delivery of key local and state initiatives. These visitor economy and conservation strategies continue to influence our planning and on-ground programs. Our Purpose - To protect nature for wildlife and inspire people to act. Our Vision - A place where conservation and ecotourism excellence inspire people to actively protect the environment. Our Guiding Principles 1 Nature conservation is paramount. 2 Visitor experiences should be authentic and inspire action. 3 Financial sustainability is key to our continued success.