Permutive Revenue and Competitors

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London, UK



Total Funding



Estimated Revenue & Valuation

  • Permutive's estimated annual revenue is currently $21M per year.(i)
  • Permutive's estimated revenue per employee is $160,000

Employee Data

  • Permutive has 131 Employees.(i)
  • Permutive grew their employee count by -10% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
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Permutive is the only publisher data platform built on edge computing. We enable publishers to increase their data driven advertising revenue and make revenue diversification a reality, whilst keeping user privacy at the heart of our technology. Some of our customers include BuzzFeed, Business Insider, The Economist, Condé Nast International, Immediate Media and Burda Forward.



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Number of Employees


Revenue (est)


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Permutive News

2022-03-30 - Identity Isn't Dead' But It's Changing For The Better

Speaking on a panel as part of The Drum's Digital Transformation festival, Permutive's head of partnerships Steve Francolla said that he...

2021-11-03 - Permutive picks up $75M in SoftBank-backed round

Permutive has raised $75 million in Series C funding from SoftBank's Vision Fund 2, EQT Ventures, Octopus Ventures and Ace & Company. London-based Permutive provides clients in Europe and North America with a privacy-enabled platform for programmatic advertising. The startup raised $18.5 million ...

2021-11-02 - Permutive Rases $75M in Series C Funding

Permutive, a London UK and New York-based audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, raised $75M in Series C funding. The round was led by SoftBank Vision Fund 2. The company intends to use the funds to grow its patented on-device ...

2021-11-02 - Permutive Raises $75M to be the Privacy-First Infrastructure for Programmatic Advertising

Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured $75M in Series C from SoftBank Vision Fund 2. It brings Permutive’s total raised to date to $105M, with previous investors EQT Ventures, Octopus Ventures, and ACE & ...

2019-04-15 - BuzzFeed Switches To Next-Gen DMP Permutive

It's great to see companies pivoting off of reliance on cookies, kudos! How does this work operationally in the scenario above where an ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding