Perfumania.com Revenue and Competitors

E Com Ventures, Inc. performs all of its operations through two wholly owned subsidiaries, Perfumania, Inc. and perfumania.com, Inc. Perfumania is a specialty retailer and wholesale distributor of a range of brand name and designer fragrances. At January 31, 2004, Perfumania operated a chain of 232 retail stores specializing in the sale of fragrances at discounted prices up to 75% below the manufacturers' suggested retail prices. Perfumania's wholesale division distributes fragrances and related products to other wholesale distributors throughout North America and overseas. Perfumania operates its wholesale business directly. It operates its retail business through Magnifique Parfumes and Cosmetics, Inc., a wholly owned subsidiary of Perfumania. perfumania.com is an Internet retailer of fragrances and other specialty items. perfumania.com offers a selection of the Company's more popular products for sale over the Internet.