PROBAR Revenue and Competitors

ProBar differentiates itself by being: easy to digest, because 70 percent of its ingredients are unprocessed and uncooked (AKA "raw"); lower in protein than other bars, because protein is the body's last resort for energy; and finally, higher in fat, because once endurance athletes burn through their carbs, fat is where the energy's at. Jules Lambert, president of ProBar, said his product fills a demand that's not yet met in the nutrition and energy bar market - meal replacement that actually tastes like a meal. "Everyone is on the go these days, whether you're a soccer mom or an adventure racer," Lambert said. "We've all become occasional dashboard diners. If we miss a lunch, we eat in the car. The ProBar is in a convenient format, and there's enough there to be truly satisfying." When testing out the bars at Outdoor Retailer, I found that much of the ProBar's satisfaction comes from its sheer size. It tips the scales at a whopping three ounces, which is twice the size of some energy bars. It's also delicious, which led me to ask for a few extra samples. ProBar flavors include Nutty Banana Boom, Apple Cinnamon Crunch, Cran Lemon Twister and Koka-Moka. They are available at hundreds of outdoor specialty shops throughout the U.S., including REI and Eastern Mountain Sports. Meal replacement isn't ProBar's only application. Its inclusion of more "good" fats makes it appropriate as fuel during endurance sports and energy, as well as fuel for recovery after long workouts or races. For complete information on ProBar, visit the company's website at www.theprobar.com.