PRA Revenue and Competitors

(SEATTLE, WA) PRA Destination Management, the first and only destination management company to offer franchise opportunities, is pleased to announce the opening of its newest franchise in Seattle, Washington. PRA Seattle is owned by Malte Kluetz, who also owns and operates Uniquely Northwest, an inbound international destination management and tour company. Kluetz's PRA Seattle team includes National Sales Manager, Hella Cascorbi and National Account Manager, Lois Pendleton. On Tuesday, February 12, 2002 PRA Destination Management Seattle celebrated its official opening. More than 100 guests, including meeting planners, key city officials and tourism representatives were in attendance at the new local restaurant, Fernando¹s Hideaway. "PRA could not have chosen a better representative than Malte Kluetz of Uniquely Northwest," says Carrie Wilkinson-Tuma of the Washington State Business and Tourism Development Office. "Meeting delegates will find Washington State's diversity and scenic beauty enchanting. With Seattle, the Pacific rain forest and wine country, Washington State has something to offer every adventurous spirit.""Malte Kluetz certainly knows our destination and will bring a wealth of experience and talent to the task of destination management," says Marc Pujalet, senior vice president of marketing for the Seattle Convention & Visitors Bureau. "The addition of a Seattle PRA office will only add to the city's reputation for outstanding client service.""The Pacific Northwest, with its natural beauty, its high-tech industry, and the innovative attitude of its people, has long been a popular meeting destination," says Kluetz. "With the recent expansion of the Washington State Convention Center and the opening of the new multi-lingual Bell Harbor Conference Center, the need for expansion of our services was apparent," says Kluetz. "We are very impressed by PRA's high standards in the industry and are confident that our clients will benefit from our local expertise and dedication, combined with the training and resources provided by PRA." Franchisees share PRA's existing client database and business referral network and are equipped with networking capabilities to PRA computers and proprietary software, allowing them to streamline event pricing, proposal generation, internal and external communication and business maintenance functions. "The commitment found with local ownership is critical to the performance of a destination management company," says PRA President Laura Rednour. "Malte's reputation and high performance standards in servicing the international DMC market in the Northwest makes him the perfect choice for PRA Destination Management in Seattle. We are thrilled to have Malte and his team join the PRA system." PRA Destination Management, Inc. (www.pra.com), the nation's single destination resource, is the franchisor of destination management companies throughout North America, providing a comprehensive business system, which includes management, marketing, technology and training. PRA offices are currently located in Chicago, Los Angeles, New York, Orange County, Palm Springs, Phoenix-Scottsdale, San Antonio, San Diego, San Diego North, Santa Barbara and Seattle.