Once Upon a Farm Revenue and Competitors

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Total Funding



Estimated Revenue & Valuation

  • Once Upon a Farm's estimated annual revenue is currently $40.6M per year.(i)
  • Once Upon a Farm's estimated revenue per employee is $290,250
  • Once Upon a Farm's total funding is $33.1M.

Employee Data

  • Once Upon a Farm has 140 Employees.(i)
  • Once Upon a Farm grew their employee count by 21% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
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Once Upon a Farm is a California-based company with a big dream: to provide yummy and nutritious farm-to-family foods to kids of all ages.  Our company is rooted in honesty, integrity and transparency, and It is our vision to provide as many children as possible with the best tasting, most nutritious, and highest quality food utilizing sustainable methods.  Once Upon a Farm currently offers a line of cold-pressed organic baby foods and applesauces. The company has plans to grow into new categories with the goal of providing as many children as possible with the best-tasting, most nutritious and highest quality foods, using sustainable methods. Our ingredients come from certified organic farms we know and trust, and our food is gently prepared and blended in certified organic kitchens.  We never add any sugars, preservatives, pre-processed purees, or concentrates and all of our products are certified organic, non-GMO, kosher and are Gluten-Free.   We support and champion farmers who supply the highest-quality organic ingredients for our foods.  We help moms and dads keep their promise to provide the best nourishment for their children's body and soul. We treat our consumers, customers, suppliers, investors and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids and families.  Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun. 



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Once Upon a Farm News

2022-04-20 - A Visit to a Regenerative Farm, Fashion's New Frontier

It's hard to get much more green and farm-like than a hemp farm. Now a novel and exciting sight for fashion tourists like me, once upon a time “...

2022-04-06 - Inside Jennifer Garner's 'Once Upon A Farm' Food Business

Inside Jennifer Garner's 'Once Upon A Farm' Food Business. Jennifer Garner wisely put her Hollywood fame and hard-earned millions to work with...

2022-03-30 - Spring is here and that means Baby Animal Days 2022

You can meet cute, cuddly baby animals from the farm. You can also meet baby bears from Yellowstone Bear World. American West Heritage Center...

2021-09-01 - Ari Raz Named CEO of Leading Natural Channel Non-Dairy Yogurt Brand, The Coconut Cult, to Support Nationwide Growth

The Coconut Cult Probiotic Coconut Yogurt "I am eager and excited to take with me the experience and knowledge I’ve gained from Once Upon a Farm and my team, and continue following my passion of helping emerging, CPG brands meet their truest potential," said Ari Raz, CEO of The Coconut Cult. SA ...

2020-12-01 - Once Upon a Farm Releases New 'Farmer Jen's Sweet Potato Pie' Blend in Partnership with Save the Children

BERKELEY, Calif., Dec. 1, 2020 /PRNewswire/ -- Once Upon a Farm, the beloved kid nutrition brand, launches their newest organic, cold-pressed, fruit & veggie blend, Farmer Jen's Sweet Potato Pie, available to purchase exclusively on the Once Upon a Farm website starting on Giving Tuesday, Dece ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding