ObservePoint Revenue and Competitors

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Total Funding



Estimated Revenue & Valuation

  • ObservePoint's estimated annual revenue is currently $12.3M per year.(i)
  • ObservePoint received $19.0M in venture funding in December 2016.
  • ObservePoint's estimated revenue per employee is $140,000
  • ObservePoint's total funding is $37.5M.

Employee Data

  • ObservePoint has 88 Employees.(i)
  • ObservePoint grew their employee count by -14% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation

ObservePoint provides the market-leading enterprise Data Quality Assurance Platform that maximizes return on marketing technology by thoroughly identifying, analyzing, and testing javascript-based technologies deployed on web sites. The largest organizations around the world leverage ObservePoint technology to improve data quality, provide transparency into data collection methods, monitor and systematically protect vital business metrics. ObservePoint's Data Quality Assurance Platform helps your team make better decisions off of better data. Audits are cloud-based technology that allows digital marketers to perform large-scale scans of entire online properties to assess the quality of data in third-party marketing tools. Audits identify advertising, analytics, tag management, personalization, and many other third-party technology integrations which can be impacted by data loss, data inflation, and data corruption. Simulations provide real-time metrics protection on critical web site content: purchase funnels, advertising inventory, high-traffic landing pages, and conversion tracking tags. Simulations frequently test the technology behind this critical content to protect business metrics as well as user experience. Tag Debugger is a free extension for Google Chrome that exposes data that is sent behind-the-scenes for the purpose of in-context tag debugging. Debugger clearly identifies which technologies are collecting data and exposes the data transaction.

keywords:saas, Advertising,Advertising,Analytics,Enterprise Software,Human Resources Hr,Information Security,Marketing,Marketing Analytics,Security


Total Funding


Number of Employees


Revenue (est)


Employee Growth %





ObservePoint News

2022-03-22 - Domo Announces Leadership Transition

John Pestana is a distinguished entrepreneur, Co-Founder and CEO of ObservePoint. He was also the co-founder of Omniture, which was acquired...

2022-03-22 - Josh James, center of recent controversy over Utah tax break ...

Pestana, the CEO and co-founder of Utah software company ObservePoint, has now joined the Domo board, according to the company announcement,...

2016-12-13 - ObservePoint Raises $19M in Series B Funding

ObservePoint, a Silicon Slopes, Utah—based provider of data quality assurance for digital marketing platforms, closed a $19m Series B funding. The round was led by Mercato Partners and Pelion Venture Partners. The company intends to use the new capital to expand operations and invest in innova ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding

ObservePoint Funding

DateAmountRoundLead InvestorsReference
2015-04-01$6.5MAPeak VenturesArticle
2016-12-14$19.0MBMercato PartnersArticle