Natures Way Products Revenue and Competitors

The history of a company can not only influence its culture, but it can often define its very soul. As such, the origin of Nature's Way is an incredibly unique story within the nutrition and dietary supplement industry. As one of the few original health food industry pioneers still in operation, the company has been in business since 1969. The company was not founded, funded or owned by pharmaceutical giants, public shareholders or investment bankers. Rather, the motivation for Nature's Way is rooted in a family's desperate need to address a personal health crisis. Tom Murdock, the original founder of what is now Nature's Way, sought a solution to help his gravely ill wife. Fresh out of conventional options, he turned to the Native American knowledge of the plants in the Arizona desert. And as the saying goes, the rest is history. Not only did Tom's wife recover from her illness, but she lived an additional 25 years. A few year's after the Murdock family's discovery, word had spread among friends, family, and the Southwestern U.S. community. What other treasures grew in the Arizona desert? Tom Murdock and the newly formed Nature's Way team were about to find out. As a result, eight simple herbal products were soon offered to health food shops in the local market. The original products were crude in their formulation, packaging and marketing, but significant as icons of the power of Mother Nature. And these products were nothing less than the foundation of the renaissance of the herbal supplement industry in America. Industry Leader Over the last three and a half decades, Nature's Way has pioneered more than just herbal and nutritional science. The company is a recognized leader among all of the nutritional and dietary supplement companies in America. Our list of "firsts" is extensive, and many of them pioneered the way retailers, consumers, industry, competitors, and even government viewed herbal and nutritional supplements. Here are a few of the things of which we are the most proud: