NJOY Revenue and Competitors

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Total Funding



Estimated Revenue & Valuation

  • NJOY's estimated annual revenue is currently $48.6M per year.(i)
  • NJOY's estimated revenue per employee is $269,825
  • NJOY's total funding is $290.7M.

Employee Data

  • NJOY has 180 Employees.(i)
  • NJOY grew their employee count by -4% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation

?NJOY is a leading vaping company that seeks to rid the world of cigarettes and improve the lives of smokers. It creates the leading disposable e-cig, the NJOY Daily, as well as highly innovative rechargeable products. The company is in the process of launching a refreshed brand identity in the marketplace and is poised to lead the category through its mission, products and style. NJOY is available nationwide at select retailers or online. To learn more about us visit www.NJOY.COM



Total Funding


Number of Employees


Revenue (est)


Employee Growth %






2012-04-09 - NJOY Receives $20M Investment from Catterton Partners

NJOY, a Scottsdale, Arizona-based electronic cigarette brand, has received a $20m investment from private equity firm Catterton Partners. The investment will be used to accelerate NJOY’s brand awareness, growth and other business development opportunities. Led by President and CEO Craig Weiss, ...

2013-06-10 - NJOY Raises $75M in Funding

NJOY, a Scottsdale, Arizona-based electronic cigarette brand, raised $75m in funding. Backers included serial entrepreneur and investor Sean Parker and Douglas Teitelbaum, Principal of Homewood Capital. In conjunction with the funding, Mr. Teitelbaum will join NJOY’s Board of Directors. The co ...

2014-03-03 - NJOY Raises over $70M

NJOY, a Scottsdale, Arizona-based independent electronic cigarette company, raised more than $70m in capital. The round was led by Brookside Capital along with Morgan Stanley Investment Management, GAM Technology Strategy and other institutional investors. The company will use the funds for ma ...

09/07/2019 - Juul's momentum slips as NJOY woos customers with dollar e ...

Late last year, NJOY started selling its Ace e-cigarettes for 99 cents in stores, compared with the $7.99 it currently charges online. A Juul device ...

09/08/2019 - Global Electronic Cigarettes Market Insights Report 2019 ...

... Njoy, V2, International Vaporgroup, Vaporcorp, Electronic Cigarette International Group, Truvape, ProVape, Cigr8, KiK, Hangsen, FirstUnion, ...

09/04/2019 - Electronic Smoking Devices Market 2019 – blu eCigs, Njoy ...

The Global Electronic Smoking Devices Market report is a solid advancement driven by utilization in major developing markets.

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding