Musician s Friend Revenue and Competitors

Musician's Friend was founded in 1983 by Robert and Deanna Eastman, eventually relocating its headquarters from San Diego to a dairy barn in Southern Oregon. Rob was then joined by brother-in-law Al Dinardi, and the company grew rapidly to become the world's largest direct marketer of music gear. The founders operated the company on one major premise: to give musicians the best prices and selection, along with superior service to help musicians achieve their goals in music. Armed with a vision for excellence, the company was the first in the music industry to offer a generous money-back guarantee, later to become the 45-day Satisfaction and Best Price double guarantee, along with many other innovative programs created to give musicians the best possible shopping experience found anywhere