Mperativ Revenue and Competitors

/ Our Story In 2020, three friends met for coffee in San Francisco, CA. Two were long-time marketing leaders and one an accomplished lead software architect. They discussed their frustration with marketing operations, the marginalization of the Chief Marketing Officer and the need for a new approach. Thus began a journey for a new revenue-centric marketing model for driving B2B strategy. / Our Vision Eliminate the marketing credibility gap and center marketing around revenue, securing the Chief Marketing Officer's seat at the executive table. We do this by creating a common view of marketing operations, sales operations and customer success. / Technology Mperativ provides a Revenue Marketing Platform to B2B companies of any size. Our time series platform allows marketing to visualize the end to end revenue supply chain, analyze revenue insights from any angle, and apply AI predictive analytics to determine marketing outcomes.