Morgan Auto Group Revenue and Competitors

Tampa, FL USA



Total Funding



Estimated Revenue & Valuation

  • Morgan Auto Group's estimated annual revenue is currently $278.9M per year.(i)
  • Morgan Auto Group's estimated revenue per employee is $412,500

Employee Data

  • Morgan Auto Group has 676 Employees.(i)
  • Morgan Auto Group grew their employee count by 35% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation
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A native of LaBelle, Missouri, Larry C Morgan graduated from the University of Missouri with a Bachelor of Science in Business Administration and Economics. In 1991, through the acquisition of a Clearwater based retail tire business which he grew from 33 to 600 stores under the Tires Plus name Larry quickly became a staple of the automotive industry. A short time later in 2000 he sold the company to Bridgestone in order to pursue other things. In 2001, the tire industry named him Tire Dealer of the Year in recognition of his contributions to the tire business as a whole and in 2004, he was recognized regionally and inducted into the Tampa Bay Business Hall of Fame. In 2007, the Tampa Bay Business Journal named the Morgan Auto Group the 2nd largest new car automobile dealership in their market and in 2008, Larry was inducted into the Tire Industry Association's Hall of Fame. Today Larry Morgan and his son, Brett Morgan, own and operate 10 automobile dealerships under the Morgan Auto Group name. These dealerships consist of Honda of Ocala, Toyota of Tampa Bay, Scion of Tampa Bay, BMW of Sarasota, Honda of Gainesville, Wade Raulerson Buick GMC, Wesley Chapel Mini, Gainesville Mitsubishi and Lamborghini Sarasota. In 2008 less than twenty years after he opened his first tire store, Toyota and Time magazine recognized Larry Morgan for his outstanding sales, customer service, and contributions to the community and in 2009, Tampa Bay CEO Magazine named him CEO of the Year in Retail Services and one of the Top 100 Most Influential Business Leaders in Tampa Bay. As of today the Tampa based group has 23 dealerships from Naples, FL to Lake City, FL with their largest concentration in the Tampa Bay and Ocala/Gainesville region.



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2019-09-12 - Achieving Great Customer Service – An Innovative Approach That Really Works! - Press Release

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Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding

Morgan Auto Group Executives

Brett MorganChief executive officer
Amy FerreraChief of People
Tom MooreChief Operating Officer
Kelly RossCFO
Tanner BoyleChief Financial Analyst
Christina SchwendemanChief Marketing Officer
Larry MorganCEO
Bennett AcuffRegional Director/Executive Vice President
Timothy DesmondVice President of Human Resources
Wendi LintonVP of Accounting