Millis Transfer Revenue and Competitors

Millis Transfer, Inc. ("Millis") as we know it today originally started after prohibition with Jake and Ray Millis acquiring the Old Style Distributorship in Black River Falls, Wisconsin. Beer for the wholesale business was hauled from La Crosse, Wisconsin, as well as freight of all kinds to and from La Crosse. In 1944 Bud and Mayo Millis bought out the business from Jake and Ray. In 1947, they sold out the freight portion and concentrated on the wholesale beer business, as well as the Studebaker dealership, which they had obtained. In 1951, they sold out the Studebaker franchise after obtaining the Ford franchise. In 1954, they purchased the land and garage which they had been renting from Charlie Bunde. In 1957 the Millis family again entered into the freight business with the incorporation of Millis Brothers Inc. In 1962 they decided to dissolve the partnership; with Mayo taking over the garage and Ford dealership and Bud continuing with the beer business, trucks, and warehousing.