Michael Todd Beauty Revenue and Competitors

Michael Todd Beauty is an award winning Beauty Brand co-founded by passionate entrepreneurs Lewis Hendler, President (co-founder of SCÜNCI, the world’s best-known hair accessory brand) and Michael Friend, SVP of Sales and Product Development. Lewis and Michael started Michael Todd Beauty with a line of award-winning skincare products but came to realize that preparing the skin properly was critical to making these products work the way they were intended. The two then shifted their focus to the development of beauty tools designed from an aesthetic and functional perspective to get the most out of skincare products. Looking around, other companies in the beauty tool category typically offer a single special purpose product. To Lewis and Michael, beauty devices were a category that could improve the users experience and results in all aspects of skincare. With this in mind, they introduced a wide range of all-inclusive beauty tools. This firmly established Michael Todd Beauty as a major competitor in the beauty tools category! Michael Todd Beauty first introduced the Sonic Eraser Pro, a unique infusion device combining three technologies in one to increase the absorption of serums and moisturizers. With the launch of the Soniclear Petite and Elite range, the company was the first to introduce antimicrobial protection to guard our brushes against the growth of stain and odor causing bacteria. The sonicsmooth is the world’s first TRUE sonic dermaplaning system for home use which removes unwanted facial hair leaving your skin feeling smooth and radiant. Recently, Michael Todd Beauty introduced sonicblend, the first ever antimicrobial sonic makeup brush. Faster and more powerful than rotating makeup brushes, sonicblend applies makeup flawlessly at up to 400 micro-movements per second. This allows for the easy application of airbrush-like foundation, blush, contour, highlight, setting powder and bronzer without lines or streaks. Michael Todd Beauty carefully creates products with the customers in mind. All products are certified organic, contain only natural ingredients, no added water, no parabens, no triclosan, no phthalates, no sulfates, no mineral oils, no artificial dyes and no synthetic fragrances. Michael Todd Beauty does not test on animals. In fact, before any of the products are approved to be a part of the Michael Todd Beauty assortment, each and every product is tested on the Michael Todd Beauty team to ensure they perform at the highest levels and deliver a supreme brand experience. Well known to Millennial and Generation Z consumers through social media collaborations with top IG influencers such as iluvsarahii (3.6 million followers), Patrickstarr (3.5 million followers), and itsisabelbedoya (2.2 million followers). Michael Todd Beauty has become the “go to” brand in the beauty industry for connecting with small and large influencers to create meaningful partnerships. The elements of cruelty-free skincare, innovative beauty tools, and meaningful influencer partnerships has gained Michael Todd Beauty global recognition. The presence in store front prestige retailers such as: Ulta Beauty, Beauty Brands, Bed Bath & Beyond, and Riley Rose has allowed the company to further extend its reach in the beauty industry.