Melitta USA Revenue and Competitors

Melitta USA, headquarters located in Clearwater, Florida is part of the privately held Melitta Group of Minden, Germany. Melitta USA is responsible for the sales and marketing of Melitta branded filter paper, coffee and non electric coffee systems in the USA. This distribution is to all retail channels in the USA. Melitta's North American manufacturing operations are geographically dispersed. All coffee roasting and packaging is done in Cherry Hill, New Jersey as part of the Melitta USA group. Filter paper and non electric coffeemaking systems are manufactured in Clearwater, Florida also as part of the Melitta USA group. Melitta electrics and accessories are manufactured, marketed and distributed under a licensing agreement with Salton. Special emphasis is on the U.S. market where the company aggressively seeks to build brand share in all markets for all premium products, but especially coffee through the introduction of a broad portfolio of new products, strong action marketing, targeted sales programs and the licensing of the Melitta trademark. Melitta is demonstrating substantial success in the U.S. Worldwide, the Melitta Group manufactures and markets a wide variety of consumer products including foils and wraps, air cleaners and humidifiers, vacuum bags and cleaning products, and, of course, under the Melitta brand name, the full range of coffee-preparation products for which the company is best known. The mission of Melitta USA -- one that will carry well into the new millennium -- is to enhance Melitta's revenue and profit growth to the benefit of all stakeholders in the business. Top corporate management has recognized the significant opportunity for development and growth here for the Melitta brand name. These resources may, in the future, be used for the introduction of other corporate brand names to this market as differentiated or innovative niche oriented product opportunities are identified.