Marten Transport Revenue and Competitors

Roger Marten founded Marten Transport, Ltd. in 1946 at the age of 17, delivering milk and other dairy products. His routes were primarily in the Modena, Wisconsin area where he was born and raised. Driving for the Modena Co-op Creamery, Roger purchased his first truck route with a $400 loan from his mother. In the 1950's he expanded his milk delivery routes, purchased and drove school buses, and hauled petroleum products with his first tractor-trailer. In 1956 the first tractor-trailer combination was purchased, and Marten began hauling petroleum for Bauer Built of Durand, Wis. Marten's volume doubled after the acquisition of Mondovi Trucking Co. in 1959. The following year Marten added a tandem axle tractor to its fleet. In 1962, the Land O' Lakes drying operation in Mondovi closed, creating a need for milk to be transported to its other powdered milk facilities. Marten secured a contract to haul the products, purchased two tractor-trailer units and began what would become a long-term, profitable relationship with this dairy cooperative.