MJ Soffe Revenue and Competitors

Soffe knows the modern concept of how and where we exercise has changed. We don’t work out alone anymore — we demand a shared experience. We share our goals, our motivations and our successes. Soffe knows The Strength Is In Us and is proud to be a leader in this new movement. Soffe’s legacy began in 1946, when it first hit the scene as a distributer to military exchanges and college bookstores, and we’ve never looked back. In the ensuing decades, we expanded our focus to include activewear for all types of athletes and exercise. In 2003, Soffe was acquired by Delta Apparel Inc. (NYSE MKT: DLA), and this partnership helped further our growth. As of today, Soffe has positioned itself as a market-leading, all-American lifestyle activewear brand for men, juniors and children. And it has done so by staying highly attuned to the ever-changing landscape of athletics and exercise. The Soffe juniors’ line continues to find inspiration in the brand’s cheerleading roots but has expanded its vision to include must-have apparel for yoga, dance, running and more, as well as a new performance segment comprised of technical fabrics and trend-driven fashion influences. Soffe’s men’s offerings are still rooted in the military — another example of what a strong sense of community and togetherness can do. This line is tough, durable and dependable, and it is designed to channel America’s original athlete: the soldier. And because team sports are the gold standard for working together, Soffe offers Intensity by Soffe, which is focused on outfitting sports teams. Soffe takes the latest styles and combines them with on-the-field sensibilities to create smart performance uniforms, practice gear and accessories. Soffe has a diverse distribution network that includes all military branches, big-box sporting goods and specific department stores. Soffe is also represented in a strong network of independent sporting goods stores, team dealers, screen printers and schools.