Loteria Grill Revenue and Competitors

Jimmy Shaw opened the first Lotería! Grill in the summer of 2002 at the Farmers Market in Los Angeles, and ever since has been serving our guests a menu full of regional Mexican specialties as delicious as what he grew up enjoying in Mexico City. In Los Angeles, the second largest Mexican city in the world, Jimmy and his Mexican ex-pat friends found quite a bit of Cal Mex and Tex Mex cuisine, but they missed a place with the true, regional food of Mexico—a great place to get delicious tacos on a date, the way so many people in Mexico have for generations. Lotería! Grill has grown from the open-air stall at the Farmers Market to become a nationally renowned group of restaurants that offer a casually elegant, fun and relaxed atmosphere in which to enjoy everything from a refreshing agua fresca or margarita to award-winning, delicious regional specialties and slowly cooked guisos served with handmade corn tortillas. Favorites like the Chicharrón de Queso, and the Probaditas, a mini-taco sampler of our signature guisos, have our guests coming back frequently for more. We invite you to join us for breakfast, lunch, and dinner to enjoy Mexico's favorite regional culinary delights.