Lettuce Entertain You Enterprises Revenue and Competitors

The restaurant business has been Melman's life work, beginning with his early days in a family-owned restaurant, and later as a teenager working in fast food eateries, at a soda fountain, and selling restaurant supplies. After realizing that he wasn't cut out to be a college student, and failing to convince his father that he should be made a partner in the family business, Melman met Jerry A. Orzoff, a man who immediately and unconditionally believed in Melman's ability to create and run restaurants. In 1971, the two opened R.J. Grunts, a hip burger joint that soon became one of the hottest restaurants in Chicago. Here, Melman and Orzoff presented food differently and with a sense of humor, creating the youthful and fun restaurant which was a forerunner in the trend towards dining out as entertainment that swept this country in the early '70's.