LOHO Revenue and Competitors

Our Story LOHO's founder, Darrah Christel, wore her underwear on the outside of her tights for years. It was the only way they'd stay up after she cut that nasty elastic waistband off. It was a "trick" she had, like many women, to make tights more comfortable. "I'll never forget the day I came up with this bright idea," she said. "I was getting ready to go dancing. And a girlfriend told me if I cut the sides of my tights, they'd loosen up. It honestly didn't do anything for me, so I cut the entire elastic waistband off. Little did I know, they wouldn't stay up without it. Halfway through the night, I about had it. I was tired of pulling up my tights and charged into the bathroom to rip them off. After taking them off, it dawned on me that I could just wear my underwear on the outside of my tights to keep them up. And the minute I pulled my underwear over the top, I had this epiphany: why don't my tights have the same waistband as my underwear? A waistband that didn't dig in, roll down, sag, or go up to my bra, but looked sexy and followed the curves of my body. So that's when I decided to make a pair that did." More About the Creator & Founder Darrah's been a fashion writer for over 10 years, writing for brands like Nordstrom, Neiman Marcus, Amazon, zulily, REI, Target, eBay, and Brooks Running. She's worked as a stylist during that time as well. And between the two, she learned a lot about the fashion industry, picked up a lifetime of product knowledge, figured out what women were looking for, what problems they were experiencing. And hosiery was at the top of the list, with plenty of problems to solve. So she took it upon herself to reconstruct a stagnate industry with her own mixture of comfort and body positivity. By rethinking two tubes of nylon meant to slim and shape, she's designed and patented a truly innovative pair of tights with a beautiful lace waistband meant to lay flat against your body no matter how curvy you are (size 0-22). The story behind the invention is equally inspiring and a testament to Darrah's creative thinking. A copywriter by trade, designer by motive, she was compelled to change the way women felt in tights. Her behind-the-scenes post and passionate protest on Medium represents a generational and cultural shift driving the conversation around shapewear and self-love, paving the way for an artful, functional, and emotionally-driven disruption.