Joules Revenue and Competitors

Welcome to our Joules LinkedIn page. Joules is a UK-based premium lifestyle brand which designs and sells Joules branded lifestyle clothing, accessories and homeware. Born in the fields of Great Britain, Tom Joule began selling clothes at outdoor events throughout the country over 25 years ago, finding a niche in the market when he realised that his customers were a bright and colourful bunch, but their clothes were quite the contrary. Today we have over 100 stores in the UK and Republic of Ireland, a customer database of two million customers*, an established e-commerce platform and a growing international presence. We're also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label. The brand is at the heart of the business and encompasses values of time-off, heritage, countryside, Britishness, family and fun, which resonate strongly with our large, growing and loyal customer base. Joules is also attracting an ever-increasing international audience, through wholesale accounts in North America and Germany. Our brand values are reflected through handcrafted product designs, which are recognisable for their distinctive colours, prints, detail and quality. Joules operates a balanced multi-channel proposition, which encompasses retail (stores and e-commerce), wholesale and smaller channels such as country shows and licensing - having established some high profile partnerships in this area, including premier equestrian events such as Badminton and Burghley Horse Trials. The business is based in Market Harborough, Leicestershire, where we've been since day one. At the HQ you'll find a talented team of individuals who work across everything from the distinctive, hand-drawn prints you find in every collection through to marketing and distribution. We also have an office in New York to support our growing North American business. In 2016 we were proud to have won “Mainstream Brand of the Year"”‹ at the Drapers Awards.