JanSport Revenue and Competitors

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Total Funding



Estimated Revenue & Valuation

  • JanSport's estimated annual revenue is currently $51.2M per year.(i)
  • JanSport's estimated revenue per employee is $250,800

Employee Data

  • JanSport has 204 Employees.(i)
  • JanSport grew their employee count by -4% last year.
Competitor NameRevenueNumber of EmployeesEmployee GrowthTotal FundingValuation

Everyone’s got a story. Ours starts with friends, an innovative patented design, and a shared dream to do something different. It was 1967. The summer of love. Seattle, Washington. Three friends with a passion for getting outdoors and making their own adventure wanted to build a better backpack. And not get real jobs. They had no money, no business plan, no experience–just one original idea. Nearly 50 years later, JanSport continues to innovate, grow, and evolve with the times. But our core values are the same today as they were in 1967. Love of the journey, the discovery of fun, and being an original. As a Division of VF Outdoor, LLC, JanSport creates world-class products, including daypacks, technical outdoor gear, accessories and collegiate licensed apparel, sold worldwide.



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JanSport News

2022-04-17 - I Slurp This Jelly Soda Like It’s the 90s, I’m at Snack Time, and All Is Well in the World

No matter how exciting, overwhelming, or even boring each day was, I knew I could always reach into my JanSport for my favorite snacks,...

2022-04-06 - North Face, Vans, JanSport Slam Counterfeiters With TM Suit

Law360 (April 6, 2022, 6:37 PM EDT) -- The North Face, Vans, JanSport and others are cracking down on counterfeits by way of a new lawsuit in Florida...

2021-09-01 - JanSport Unveils Limited-Edition Bar Bag Pack, Perfect for the Eco-Conscious Cyclist

DENVER, Sept. 1, 2021 /PRNewswire/ -- JanSport today is raising the bar on sustainability with the launch of its limited-edition Bar Bag, the latest addition to its line of upcycled offerings in response to Generation Z's desire for more sustainable products. The Bar Bag, perfect for traveling ...

2021-07-07 - JanSport Launches Digital Comedy Series "Disorientation" Made for Gen Z, by Gen Z Rising Comedians

DENVER, July 7, 2021 /PRNewswire/ -- Created from JanSport's unique understanding of Gen Z, the backpack brand announced plans today to launch "Disorientation", a comedy series made for Gen Z by Gen Z. Hosted by iconic drag queen Jan Sport (not the bag) and staring some of today's biggest risi ...

2021-05-05 - JanSport Passes the Mic to Gen Z to Talk Mental Health Through Teenager Therapy Podcast

DENVER, May 5, 2021 /PRNewswire/ -- As part of its campaign #LightenTheLoad, aimed at destigmatizing mental health issues within Gen Z, JanSport has partnered with Teenager Therapy, a podcast made for teenagers by teenagers. Through this partnership JanSport will sponsor a series of episodes d ...

Company NameRevenueNumber of EmployeesEmployee GrowthTotal Funding