JIMMY'S FAMOUS AMERICAN TAVERN Revenue and Competitors

Jimmy’s Famous American Tavern (JFAT) In a country so rich in differing food traditions our approach is in a creative take on American regional classics. Our menu features popular regional dishes from around the country but approaches them from an ‘Artisanal’ point of view. Twenty years ago, it would have been a tough task to build a collection of American artisan foods. Today, there’s such a bounty it has become difficult to narrow down the myriad options. “Artisanal cooking” refers to food that is freshly prepared, hand crafted, in small batches, using high quality ingredients, and employing traditional methods. It reflects a devotion to detail and a reverence for the freshest ingredients, simple presentations, and an inspired blend of tradition and creativity. Everything begins with only the best ingredients prepared from scratch daily. With every dish we’ve tried to stick to the basics, simply prepared with the highest quality ingredients available and delivered with bold and “crave-able” flavors. At Jimmy’s we embrace the philosophy of utilizing locally raised , natural, and sustainable food products whenever possible and we strive to partner with growers, farmers, and fisherman who adhere to these same principles. We also feel the importance of giving to and being a part of the local community and charity organizations. The J-Fat philosophy also extends to outside our kitchens. We are also proud partners with the Monterey Bay Aquarium’s ‘Seafood Watch’ program, serving only sustainable and properly harvested fish and shellfish species and all our meat and poultry are all naturally and humanely raised and harvested. We also are a nationally certified GRA “Green Restaurant” which involves water and utility saving equipment and techniques, the use of recycled building and paper materials and supplies, as well as a food composting program as we feel we must support a clean, vibrant environment.