Ithra Revenue and Competitors

Ithra, the King Abdulaziz Center for World Culture, located in the Eastern Province of Saudi Arabia, is a creative and interactive public space for workshops, performances, events, exhibitions and experiences. Ithra's components, spread across 80,000 m2, include a 300-seat Cinema, three-level Idea Lab, four-level Library, 900-seat Theater, four-gallery Museum, Energy Exhibit, 1600 m2 Great Hall, Children's Museum and 18-floor Knowledge Tower. Saudi Aramco's flagship community engagement initiative, Ithra was designed as a catalyst for change propelling the country's creatives industries forward and enabling the creative potential of its citizens to reach global heights. Ithra's iconic structure was designed by the Norwegian architectural firm Snohetta and stands as a landmark rising 90 meters above the Dhahran skyline. Listed on TIME's 100 Greatest Places to Visit, Ithra provides a cultural window to the world where visitors can be exposed to global experiences within a multidimensional learning destination. A creative and cultural hub, Ithra offers the space to master the fields of knowledge, arts, sciences, literature, design and more through innovative year-round programming. As the Kingdom's leading cultural platform, Ithra is dedicated to cross-cultural exchange and representing the best of Saudi talent, heritage and culture and showcasing it across the global stage.