Itch Pet Revenue and Competitors

Since launching in July 2019, Itch has changed how cat and dog owners handle the 'less glamorous side' of pet parenthood by delivering industry-leading flea and worming treatments direct to your door, every month. Bringing together affordable, gold-standard products, and the convenience of letterbox delivery, Itch already helps more than 100K pets across the UK stay flea-free each and every month. At launch, the business raised £5million in seed funding from Seedcamp and YXX Capital, with further investment planned to support the extension of its products, services, and the brand's roll out to the US in early 2021. With research from Mintel showing that the UK pet care market is set to reach £2.1BN by 2023, and the UK's flea market estimated to be worth £370M by 2021, Itch is in the purr-fect position to take a sizeable bite out of the market.