Inside Lacrosse Revenue and Competitors

Inside Lacrosse was founded by Robert Carpenter, a Duke lacrosse and Vestal, NY High School graduate. Lacrosse has always been an incredible sport to play and to watch. However, up until that point in time it never had anyone telling its story. Knowing that fans cannot be truly invested in a sport if they don’t have access to the news and the personalities surrounding it, Inside Lacrosse was born. A ham and egg operation run out of Carpenter's spare bedroom in Towson, Maryland was all about printing and sending weekly score bulletins to lacrosse junkies nationally, in first-class envelopes so nothing was out of date. The maiden issue was a 16-page black-and-white newspaper consisting mostly of box scores and stats. Among the content was the news of Michigan State and New Hampshire dropping their men's varsity programs and Syracuse's epic 22-21 win over Virginia. The sport has since changed dramatically. An east coast sport shot west like wildfire. Two pro leagues suddenly had legs beneath them. Companies were being bought by larger companies. And a media tailwind got behind all of it. To match the growth, IL became a true media company in a two year top to bottom overhaul. Now, IL has evolved into a glossy, full-color format with 11 issues a year, produces an annual comprehensive NCAA season preview, Face-Off Yearbook, and hosts three of the sports biggest events each season in the Konica Minolta Face-Off Classic and the Konica Minolta Big City Classic.